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  • Tyanne on 2016-Dec-06 12:00:11 Tyanne said

    This is probably one of the more optimistic posts I’ve read about the FDA social media guidance delay! Great advice, Ei#i&n&l8211;ete#8217;s very helpful! I think a lot of folks in the industry are hitting their heads on their desks at the delay. But to your point, there are existing pharma guidelines that they can apply already. And social media need not be a campaign like the Old Spice Guy, but rather, a more basic foray into the waters until they can determine its value to the marketing communications strategy.

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